€5 billion revenue from 10 million overseas visits by 2025 Minister Donohoe launches tourism policy for next decade

23rd March, 2015
€5 billion revenue from 10 million overseas visits by 2025 Minister Donohoe launches tourism policy for next decade

An Taoiseach and Minister Donohoe today

The Minister for Transport, Tourism and Sport, Paschal Donohoe T.D., was today (Monday) joined in Kilkenny Castle by An Taoiseach, Enda Kenny T.D., for the launch of the Government’s new tourism policy, entitled ‘People, Place and Policy – Growing Tourism to 2025’.


The new Policy Statement sets out a range of objectives and aims to grow tourism over the next decade so that, by 2025, revenue from 10 million overseas visits will increase to €5 billion, enabling employment in the sector to rise to 250,000.


Speaking at the launch, Minister Donohoe said: ‘After a significant decline in the period 2008 to 2010, we have witnessed four years of successive growth in our overseas visit numbers. We want to ensure this positive momentum is maintained in the longer term to benefit not just those directly involved in tourism but also the economy as a whole’.


“‘People, Place and Policy – Growing Tourism to 2025’ represents a fundamental examination, and a clear statement, of what we want to achieve for Irish tourism in the coming decade. It sets out ambitious targets for growth in overseas visits and associated revenue, and increased tourism employment.”


Headline Goals of the Tourism Policy Statement

The Tourism Policy Statement has three headline targets, to be achieved by 2025:

  • Revenue from overseas tourism, in real terms and excluding air fares and ferry charges, will grow to €5 billion per year in 2025 from €3.5 billion in 2014;
  • 250,000 people will be employed in tourism, compared with an estimated 200,000 at present; and
  • We will see 10 million overseas visits to Ireland, compared to 7.6 million in 2014


Commenting on how the Policy Statement will be implemented, Minister Donohoe stated: ’In the coming weeks I will be announcing the membership of a Tourism Leadership Group, which will oversee the creation of an initial three-year Tourism Action Plan for 2015-2018, to draw up the medium-term actions necessary to achieve the long-term aims in the Tourism Policy Statement. The many submissions received during the formulation of ‘People, Place and Policy’ will again be examined during the Action Plan stage to see if there are specific actions which should be implemented. If the industry, stakeholders or indeed anybody with an interest in Irish tourism wishes to suggest additional actions, these can be sent directly to my Department for consideration’.


“I believe the Policy Statement launched today provides the foundations for a prosperous and sustainable tourism sector over the next decade. While the targets we have set are ambitious, I have no doubt that by working together, we will achieve them.”

The full text of the Policy Statement can be downloaded here

Any suggestions for inclusion in Tourism Action Plan can be forwarded to: tourismpolicy@dttas.ie